Performance Marketing Course

AthenaX Performance Marketing Course for ROI-Driven Growth

Master Paid Ads, Funnels, Analytics & Conversion Optimization, Which 99% Marketers Miss

ATHENAX’s Performance Marketing Training helps you build strong ad systems that make money. You will learn to use Google Ads, Meta Ads, LinkedIn Ads, and other ad tools. In this hands-on performance marketing program online and offline, you will work toward real goals. You will go after leads, sales, conversions, and more money instead of just learning about ideas. It does not matter if you are new or if you already work. This is one of the best performance marketing programs to help you get the job you want and be set for what comes next.

Why Performance Marketing Skills Are Critical Today

What You Will Learn In Performance Marketing Course

In this best performance marketing course, you’ll learn:

This practical performance marketing course is structured for real-world execution, not just exams.

Performance Marketing Course Curriculum

PHASE 1: PERFORMANCE MARKETING FOUNDATIONS

  • What performance marketing really is 
  • Key KPIs: CPA, ROAS, LTV, CAC, MER
  • Growth loops & performance mindset
  • In-house vs agency vs freelance roles
  • TOF–MOF–BOF funnel frameworks
  • Full-funnel media planning
  • Budget allocation & forecasting
  • Channel mix strategy (Meta, Google, LinkedIn)
  • Customer awareness stages
  • Offer frameworks that convert
  • Pricing psychology
  • Hooks, angles & messaging hierarchy

PHASE 2: META ADS — ZERO TO SCALING 100X

  • Account & Business Manager setup
  • Campaign objectives (Sales, Leads, Traffic)
  • Audience types & structure
  • Pixel & Conversions API (CAPI)
  • Creative testing frameworks
  • UGC, static, video & reels ads
  • Hooks, scroll-stoppers & thumb-stop rates
  • Creative fatigue & refresh systems
  • Copy frameworks for performance ads
  • Long-form vs short-form copy
  • Headlines, CTAs & primary text
  • Compliance & policy best practices
  • ABO vs CBO vs Advantage+
  • Horizontal & vertical scaling
  • Budget pacing & stability rules
  • Troubleshooting drops in performance

PHASE 3: GOOGLE ADS — BASIC TO ADVANCED

  • Google Ads ecosystem overview
  • Account & campaign structure
  • Keyword research & intent mapping
  • Quality Score optimization
  • Search Ads (high-intent mastery)
  • Display & YouTube Ads
  • Shopping Ads
  • Demand Gen campaigns
  • Performance Max (PMax) strategies
  • GA4 setup & configuration
  • Conversion tracking & enhanced conversions
  • Landing page alignment for Google traffic
  • Attribution models explained simply
  • Search term mining
  • Bid strategies & smart bidding
  • Budget scaling without killing ROAS
  • Real-world optimization workflows

PHASE 4: ANALYTICS, TRACKING & INSIGHTS

  • Events, conversions & funnels
  • User journeys & path exploration
  • Cohort & retention analysis
  • Platform vs GA4 data mismatches
  • Tag, trigger & variable fundamentals
  • Custom event tracking
  • Cross-domain tracking
  • Debugging & best practices
  • Microsoft Clarity deep dive
  • Hotjar heatmaps & recordings
  • Identifying drop-offs & friction points
  • Turning insights into CRO actions

PHASE 5: CRO, TESTING & LANDING PAGES

  • High-converting landing page structures
  • Copy vs design vs UX
  • Page speed & mobile optimization
  • Tools & templates
  • Hypothesis creation
  • What to test (and what not to)
  • Interpreting test results
  • Experimentation frameworks used by top brands

PHASE 6: AI FOR PERFORMANCE MARKETERS

  • Writing prompts for ads, hooks & angles
  • Prompt frameworks for analysis & insights
  • AI for audience research
  • Automation workflows
  • AI-assisted ad copy generation
  • Creative iteration at scale
  • Human + AI collaboration workflows
  • Avoiding generic AI outputs

PHASE 7: REPORTING, SCALING & CAREERS

  • Looker Studio dashboards
  • KPI storytelling
  • Client-ready & leadership-ready reports
  • Forecasting & growth projections
  • Scaling from ₹1L → ₹10L → ₹1Cr ad spend
  • Process, SOPs & automation
  • When to kill, pause or double down
  • Performance marketing playbooks
  • Portfolio & case study building
  • Interview preparation
  • Freelance pricing & proposals
  • Agency workflows & client management
  •  

PHASE 8: CAPSTONE PROJECT

  • End-to-end campaign planning
  • Ad creation & launch
  • Optimization & reporting
  • Final presentation & case study

Performance Marketing Course Curriculum

PHASE 1: PERFORMANCE MARKETING FOUNDATIONS

  • What performance marketing really is 
  • Key KPIs: CPA, ROAS, LTV, CAC, MER
  • Growth loops & performance mindset
  • In-house vs agency vs freelance roles
  • TOF–MOF–BOF funnel frameworks
  • Full-funnel media planning
  • Budget allocation & forecasting
  • Channel mix strategy (Meta, Google, LinkedIn)
  • Customer awareness stages
  • Offer frameworks that convert
  • Pricing psychology
  • Hooks, angles & messaging hierarchy

PHASE 2: META ADS — ZERO TO SCALING 100X

  • Account & Business Manager setup
  • Campaign objectives (Sales, Leads, Traffic)
  • Audience types & structure
  • Pixel & Conversions API (CAPI)
  • Creative testing frameworks
  • UGC, static, video & reels ads
  • Hooks, scroll-stoppers & thumb-stop rates
  • Creative fatigue & refresh systems
  • Copy frameworks for performance ads
  • Long-form vs short-form copy
  • Headlines, CTAs & primary text
  • Compliance & policy best practices

Our AI-Powered Workshops at IIMs & IITs

AthenaX has conducted AI-powered marketing and automation workshops at leading institutions including.

Media Coverage

Speaking and Thought Leadership

Real-World Applications of Performance Marketing

You’ll apply performance marketing skills to:

Every concept is reinforced through live projects, internships, and hands-on training.

Advertising Platforms & Tools You’ll Work With

During this advanced performance marketing training, you’ll gain hands-on experience with:

Google Ads

(Search, Display, Video, Shopping, Performance)

Facebook & Instagram Ads

Grow brands on Facebook, Instagram, and more

LinkedIn Ads

B2B audience targeting & lead generation.

Google Tag Manager

Track events and tags without coding.

Looker Studio

Performance reporting dashboards.

Microsoft Clarity & Hotjar

Heatmaps and user behavior insights.

Who Should Enroll in This Performance Marketing Course

This course is ideal for:

Available as an online course, offline course, live online course, classroom course, recorded course, and self-paced course.

Career Outcomes After the Course

After completing this performance marketing course with placement, you can apply for roles such as:

Marketing Executive

PPC Specialist

Google Ads Expert

Media Buyer

Growth Marketer

Digital Marketing Analyst

Certification, Live Campaigns & Career Support

ATHENAX provides:

This makes it one of the best institutes for performance marketing training.

Performance Course Fees & Enrollment Details

AI Tools & Platforms You’ll Learn

Top Companies and Marketing Agencies Where Our Students Got Placed

govind chahak
0 + Years

Industry Experience

Meet Your Mentor Govind Chandak

Mr. Govind Chandak

At ATHENAX, we know that you can learn a lot from good people. We feel good to have Govind Chandak with us. He is a well-known Digital Marketing Trainer and Growth Strategist. He has worked in many places around the world. He is here to share all that he knows with our group.

 

Experience That Drives Results –

Our foundation is built on years of experience managing high-performing campaigns for global brands.

Before launchingAthenaX , our founder and team led digital growth initiatives for over 25+ leading brands across India, Singapore, and the Middle East like Flipkart, OLA, Airtel, Titan, Kotak Mahindra, Viu, Alt Balaji, Tansihq & More. He knows how to help businesses grow not just in India, but across the world.

 

This experience shapes the strategic approach we bring to every campaign today — combining proven enterprise-level expertise with startup agility.

Don’t Take Our Word — Hear From Our Students

Thousands of learners have upgraded their skills and built real careers using our AI-powered marketing training. Watch their journeys and see what’s possible for you.

Why Choose AthenaX for the Performance Marketing Course

Cohort-Based Learning for Maximum Impact

At ATHENAX, our performance marketing course follows a cohort-based learning model designed for results. We keep small batch sizes to ensure every learner receives personal attention. Whether you choose our online performance marketing course, offline classroom course, or live online course, you get one-to-one mentorship, real-time feedback, and deeper understanding making this one of the best performance marketing training programs for freshers and professionals.

Latest Performance Marketing Techniques & Tools

Performance marketing evolves fast and so does our curriculum. ATHENAX continuously updates the performance marketing course syllabus with the latest tools, platforms, and strategies. From advanced PPC techniques to AI-powered optimization, you’ll learn skills that align with today’s hiring needs. This ensures you’re job-ready after completing our performance marketing course with certification and placement.

A Well-Established Performance Marketing Training Institute

ATHENAX is a trusted name in performance marketing training in Nagpur with strong industry connections. We collaborate with agencies, startups, and growth-driven companies to help learners access real job opportunities. Our alumni network actively supports students with insights, guidance, and referrals making ATHENAX one of the best institutes for performance marketing near you.

Best-in-Class Industry Mentors

Unlike typical classes, ATHENAX mentors are not just trainer they are working professional with 5–10+ years of real-world experience in performance marketing, Google Ads, and PPC campaigns. You’ll learn directly from experts who manage real ad budgets, making this a practical performance marketing course focused on results, not theory.

Online & Offline Classes With Personal Guidance

ATHENAX offers flexible learning modes online course, offline classroom course, live online course, recorded course, and self-paced course. Even in our PPC online training and Google Ads course online, batch sizes remain limited so you can interact directly with mentors, clear doubts instantly, and gain confidence through hands-on learning.

Jobs, Internships & Placement Assistance

ATHENAX has partnerships with 50+ hiring companies across digital marketing agencies, startups, and brands. After course completion, students receive 90%+ placement assistance, including internships, live projects, interview preparation, and job referrals. This makes ATHENAX a top choice for anyone seeking a performance marketing course for freshers with placement support.

Ready to Start Your Performance Marketing Journey?

Have Querry

Got Questions ? We've Got Answers

Find clear answers to frequently asked questions about our courses, enrollment process, and platform features.

 

Still Have Questions? We’re Here to Help

Didn’t find what you were looking for? We’re happy to help

+91 96658 40973

 A: This is an end-to-end masterclass. While we start with the fundamentals, it quickly evolves into an advanced google ads course covering complex topics like PMax, scripts, and smart bidding.

 A: Yes! Upon completion of the modules and the capstone project, you will receive a professional certificate. We also guide you through the official google ads certification course exams.

A: We offer competitive pricing with flexible payment options. Please click the "Inquire Now" button to receive the full brochure and fee structure.

A: While our primary focus is the performance marketing course online for global accessibility, we do offer specialized performance marketing training for students looking for in-person mentorship.

A: Absolutely. Phase 6 of our curriculum is dedicated entirely to AI, teaching you prompt engineering and AI-assisted creative workflows to stay ahead of the competition.

Book Your Seat

+91 99224 90943
+91 96658 40973

Info@athenaxacademy.com

Monday to Friday

From – 10 AM To 6 PM

Saturday

Saturday 10 AM To 2 PM

Let’s Talk Growth!

Get Course Modules